"MEASUREMENT IS THE FIRST STEP THAT LEADS TO CONTROL AND EVENTUALLY TO IMPROVEMENT. IF YOU CAN'T MEASURE SOMETHING, YOU CAN'T UNDERSTAND IT. IF YOU CAN'T UNDERSTAND IT, YOU CAN'T CONTROL IT. IF YOU CAN'T CONTROL IT, YOU CAN'T IMPROVE IT."
-H. James Harrington
APP – System for counting visitors
APP system allows a thorough analysis of store traffic. APP helps you to answer questions that are fundamental in regard to your your business plans, human resources planning, and managing promotions.
Measurement and analysis of results is an indispensable part of our business processes, regardless of the business activities. Our business cannot be improved without understanding the relationship between the causes and consequences.
Do you know the answers to the following questions?
High and low points of daily visits? (promotional activities planning)
How many salesmen are needed at certain times (human resources)
How does readjusting opening/closing time affect store traffic? (time management)
How effective your promotional campaigns really are? Which advertising medium increased results the most (media plan)
How do external factors (weather, traffic conditions...) affect store traffic? (human resources and store promotional activities)